GUIDED DEALERSHIP DAY

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CLOSING · STOCK BV11932

Use the exact vehicle. Keep the language natural.

The plan changes with the customer’s objection, this vehicle’s package, and the closest market alternative.
2023 VOLKSWAGEN TIGUAN

SE R-Line Black

$28,995#6 of 42 · $1,205 below market
  • Panoramic roof
  • IQ.DRIVE
  • Digital Cockpit
  • Frontline and available now
CLOSEST COMPARABLE$30,388 · 6 miles away

4,200 more miles · no panoramic roof

NATURAL RESPONSE
That makes sense. Before you leave, let me show you the one difference you would give up in the nearest comparable—and why this Tiguan is still $1,205 better positioned.